About J. HOWARD
Creative. Intelligent. Results.
I do believe that the creative process should be at the core of any marketing venture. Even though consumers are bombarded with advertising on so many levels today, ingenuity is still possible in both ideation and visual presentation. There are many "advertisng professionals" in Albany Georgia who can separately build your website, design your brochures or write you a nice little article and you would probably be content with that. However, you must know that your long-term success depends on so much more than an a la carte approach can give. You start your business, so you think you need business cards. What about a logo? Now its time for your sign so you are in a rush and go with whatever the sign guy came up with. You had already started a facebook page months ago, so friends and family are already tired of your shameless self promotion. You want to be found on-line, so you need Website Design and Search Engine Optimization (SEO).
Hopefully, by this point you realize that your brand identity is scattered all over the market landscape. Now, imagine that you had an experienced marketing professional to consult with and help put all these things into place way before the exact moment you actually need them. Envision that you combined all the knowledge that you possess about your industry with all the knowledge that the consultant has about marketing. Yes, you want more than the status quo that your competition has. If so, ask yourself the following questions.
How does your business measure up?
How does your brand measure up, in terms of visual presentation, informative content, and exposure? Put your logo, print collateral, website, or packaging side by side with your top competitors and compare. Does your presentation appear to look out of date or of lower quality? Even though your company may have a much better overall product, this is what would-be buyers see first. First impressions are still very crucial. How many times has an inferior company won in the marketplace only because their visual presentation was better? Ok, lets say you look stunning, but do consumers know why your product is the one to buy? Does your content effectively communicate where your product came from, what it is, and why it is better? So many businesses neglect this, especially within their website design. Content is one of the things that separates the amateurs from the professionals. No one knows your story like you do, but having qualified copy writing help can do wonders for your words. Now you look great with compelling content so your all done, right? Not quite. Finally, how do you get all this in front of the right consumers? Those new threads and clever wit will get you no where unless you are seen and heard by the right people. I know, as a business owner, just thinking about all this, along with your other day-to-day operations, can sometimes seem overwhelming. This is why you should think of marketing as a long-term investment with both immediate and lasting benefits.
Return On Marketing Investment
Marketing has always been an investment with proven returns. Just ask many of my clients. However, I have always believed that if you’re looking at an instant, cash based return on investment (ROI) as the only basis to determine if your marketing efforts are working, then you are missing out on all the other bundled, long-term benefits, as an article in Forbes Magazine recently alluded to. Effective marketing can increase referrals, retain customers, and just keep your brand relevant in the mind of the public. Some of these returns, such as emotion connection to a brand or the how and why of social media engagement, are hard to measure but these relationships also indirectly lead to growth in your bottom-line. Every business is different and has it's own specific needs and metrics to go by. If you haven't thought of these things before, maybe you're not maximizing your full, potential. Keep in mind that even small operations, on a modest budget, can and will benefit from the power of inbound marketing.